Applying E-Business Strategies Essay Example | Topics and Well Written Essays - 500 words

Applying E-Business Strategies - Essay Example In spite of having the right to comment about the cafà ©s activities, the customer’s viewpoints reveal ignorance of children’s right towards recreational activities such as storytelling sessions. An open web forum is prone to abusive comments, non-relevant posts, and inciting others regarding an issue concerning either the cafà © or other firms. Consequently, encouraging an open line communication and maintaining an open web forum necessities to the cafà © to ask the customers to agree with the terms of web forum prior to posting their comments. Deleting offensive comments and integrating a word filter into the web forum will further encourage an open line of communication and still maintain an open web forum. The best type of business that fits Broadway cafà © is the advertising e-business that will be executed through a number of strategies including the use social blogs (Canzer 97). A website is one of the way that the cafà © will receive feedback on their services, which facilitate the improvement of services towards customer satisfaction through an effective customer service. Once customers are satisfied, the cafà © will increase sales as they keep on coming back for more increasing the cafà ©Ã¢â‚¬â„¢s revenue. The social platforms form one of the major marketing strategies that the cafà © can use to showcase its products and services and conduct promotions. Posting and sharing of pictures will help in the improving the cafà ©Ã¢â‚¬â„¢s brand providing a direct access forum for the customers to review the services prior to their visit, which further attract more customers; hence, increasing Broadway cafà © revenue. Broadway cafà © can further introduce a cashless payment to deal with the cafà ©Ã¢â‚¬â„¢s finance where the customer is able to pay using an online payment method, which most people find appropriate compared to walking around with cash. Additionally, the cafà © can